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Dynamic visual identity and logo symbolise Danish approach to the EU Presidency

Today, with only two months to go until Denmark assumes the EU Presidency, the Ministry of Foreign Affairs of Denmark presents the visual identity that is to constitute the graphic framework for the Presidency.

The Presidency logo and a number of specifically defined colours and graphic elements are to ensure a uniform and recognisable visual expression for all communication during the Danish Presidency.

 



The logo, eu2012.dk, is a dynamic visual narrative of Denmark’s EU Presidency in the beginning of 2012. The transfer of the Presidency is illustrated through the double symbolism between the numbers 1 and 2, which both illustrates that Denmark is now assuming the Presidency and signals the six months’ duration of the Presidency.

The logo also signals the dynamic that exists in EU cooperation – cooperation that is constantly changing and being renewed. Many major EU policies are to be negotiated during the Danish Presidency, and Denmark will, among other things, strive to ensure that EU policies are future-proofed up to 2020, to the benefit of the citizens of the EU.

Thus, the logo also signals that development in and around Europe is not standing still and that we need to work to renew and expand the cooperation in Europe so that it can handle the challenges of the future. Finally, the logo also signals openness and cooperation – values that are crucial for a successful Presidency.

“The EU Presidency represents a unique opportunity for Denmark to contribute to finding solutions to the challenges that Europe is facing, including ensuring that we come out of the debt crisis with a future-oriented focus on growth opportunities. The Presidency logo expresses the dynamism that we will work to bring to Europe. At the same time, the Presidency means that there will be international attention on Denmark, something which we must take advantage of to highlight Danish strengths.
To this end, the logo is an expression of the proud Danish tradition within the field of design, for which we are know throughout the world”, said Minister for European Affairs Nicolai Wammen.

The Danish website for the EU Presidency eu2012.dk is expected to launch in mid-December 2011. ;

(Source: Ministry of Foreign Affairs)